To address the challenges and grasp the opportunities of AI for marketing research, we propose research questions for two interrelated, relevant streams within the marketing domain (Dong & Sivakumar, 2017): (1) increase depth and (2) increase breadth.
To address the challenges and grasp the opportunities of AI for marketing research, we propose research questions for two interrelated, relevant streams within the marketing domain (Dong & Sivakumar, 2017): (1) increase depth and (2) increase breadth.