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6.1 Introduction

Until this point, the Internet marketing strategies we have discussed have been low or no cost and are ones that you can implement on your own, without the need of any special programs or software. In this chapter, we will look at some additional Internet marketing strategies that will require either some financial investment or a more advanced level of knowledge (and software applications) to implement.


This chapter gives you an overview of Internet marketing strategies that require either

some financial investment or a more advanced level of knowledge to implement.


Since each of these strategies is slightly more advanced, they will be reviewed briefly as part of this overview to Internet marketing. Once you have mastered and implemented the techniques already listed in this ebook, you can and should consider implementing any or all of these strategies as well, depending on the results you have already seen and the budget you have available for investing in your Internet marketing strategies.

 
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